ABOUT FAST QUALIFIED LEADS
Helping Great Installers Become the Local Go-To for Permanent Outdoor LED Lighting
At Fast Qualified Leads, we help great permanent outdoor LED lighting installers become the companies homeowners know, trust, and choose.
Our focus is clear: drive results, grow revenue, and build systems that turn ambitious goals into profitable installs.
You’ve built your craft, your crew, and your reputation. We bring the focus and commitment to help more homeowners see the value of your work—and choose your company.
Founded by Isaac Wood, FQL combines experience in finance, sales, and marketing with a personal belief in the product and the people installing it.
Founded by Isaac Wood · Based in Los Angeles · Serving installers nationwide
Isaac Wood
MEET THE FOUNDER
Founder of Fast Qualified Leads
I’m Isaac. My background spans finance, sales, and marketing. Since taking my agency full time in May 2022, I’ve worked with more than 70 clients across technology, financial services, and home services.
That experience taught me to look at the whole business. Marketing needs to make financial sense, support the sales process, and bring in work the team can deliver profitably.
I’ve built from scratch, made payroll, hired, and worked through decisions that didn’t go as planned. I understand the responsibility that comes with ownership and the trust you place in someone handling your marketing dollars.
My strength is connecting the pieces: finding what is holding growth back, setting a clear direction, and building the systems to move forward.
Today, I’m bringing that experience to permanent outdoor LED lighting—an industry that connects my commercial experience with my lifelong interest in art and design.
Clear Expectations. Real Follow-Through.
“Isaac explained the process very clearly from the start, set the right expectations, and was very responsive. We funded our first deal from that first batch.”
— John Lin
Client experience from financial services.
Why Permanent Lighting?
I’ve always loved art, photography, and design. Light creates warmth, brings out details, and changes how a space feels.
At my own wedding, I saw how lighting could transform an entire room. A beautifully lit home has that same effect. It changes the experience of coming home.
Permanent outdoor LED lighting brings that experience into everyday life. A discreet installation can highlight the architecture, create a warm welcome, or change colors for holidays and celebrations.
The product gives installers something powerful to show. Their craftsmanship makes it real.
I chose this industry because it connects work I care about with people I respect: owners building local businesses, employing crews, and putting their reputation into every installation.
The System Behind the Growth
We connect paid advertising, creative, landing pages, tracking, and lead follow-up into one customer acquisition system.
That system helps homeowners understand permanent outdoor LED lighting, see the quality of your installations, and take the next step with your company.
Our Mission
Make permanent outdoor LED lighting the next must-have home upgrade and help great local installers grow through predictable, profitable customer acquisition.
Our Vision
A future where permanent lighting is a standard premium home feature, installed by trusted local companies that take pride in their craft.
Growth Starts With the Right Problem
We start with the business: your job margins, service area, sales process, crew capacity, and goals.
If awareness is the problem, we get your work in front of the right homeowners. If inquiries are being lost, we improve follow-up. If estimates aren’t closing, we use sales feedback to find where the process needs work.
That understanding shapes the campaign and where we put your budget.
You get a clear plan, defined responsibilities, and a direct view of how the work is performing.
See our approach in practice: How to Quote Permanent Lighting Faster.
The Standards Behind Our Work
Tell the truth.
You get a clear picture of what’s working, what’s holding growth back, and what we’re doing about it.
Own the outcome.
We take responsibility for the work we commit to. We follow through, solve problems, and stay involved beyond the lead.
Move fast.
Speed matters. We make decisions, launch, test, and improve with urgency and attention to detail.
Keep it simple.
Clear plans. Clear responsibilities. Clear next steps. We make growth easier to manage and respect your time.
Measure what matters.
We judge the work by qualified homeowners, booked estimates, closed installs, and the cost to win a customer.
Results over ego.
We follow the evidence, challenge our assumptions, and put your business ahead of being right.
Newer to Permanent Lighting. Not New to Producing Results.
Our experience spans technology, financial services, and home services. These clients can speak to how we work: clear expectations, responsive communication, and hands-on problem-solving.
Involved Beyond the Lead
“I thought there would be more of a handoff, but you’ve been really involved afterwards too, which has helped us close more calls and get better at presenting our message.”
— Matt and Ben Dandurand
A Partner Through the Challenges
“Things aren’t going to go right all the time. What I’ve valued most is the willingness to engage, figure things out together, and actually feel like it’s a partnership.”
— Caleb Clark
Understands the Business
“You’ve been almost like a business consultant to us - your team can think and adapt, and that’s been really comforting.”
— Scott Gelber
These testimonials reflect individual client experiences across other industries. They are not permanent lighting case studies. Results vary by market, budget, offer, sales process, follow-up, and service capacity.
Built for Owners Who Care About Their Work
We work with permanent outdoor LED lighting installers, holiday lighting companies, and home service businesses offering permanent lighting.
Our partners take pride in their installations, care about their customers, and want to build a stronger business.
You may be filling your current crew’s calendar, preparing to add another team, or making permanent lighting a larger part of your company.
You bring the installation expertise and knowledge of your community. We bring the marketing and sales experience to support your next stage of growth.
Build a Business Your Market Knows and Trusts
If you’re ready to grow your permanent lighting business, explore how we work and whether FQL is the right fit.
Explore Working With FQLFast Qualified Leads is based in Los Angeles, California, and serves installers across the United States, with a focus on California.
Operated by Isaac Wood Consulting LLC.
Email:[email protected]
Call or text:(310) 706-2955